Under Nhood’s management, the Alegro brand has once again been distinguished with the Superbrands® seal, consolidating its position among the leading brands in Portugal. This distinction, based on consumer perception and the evaluation of an independent council of experts, strengthens the brand’s trust and relevance in the national market. More than just recognition of Alegro’s brand awareness, this seal validates Nhood’s strategic work as a management entity, positioning shopping centers as spaces of experience, proximity, and positive impact in the territories where it operates.

With locations in Alfragide, Castelo Branco, Setúbal, and Sintra, Alegro centers are strategic assets in Nhood’s management portfolio, reflecting a vision that combines retail, services, and experiences with a positive impact on communities, aligning with contemporary lifestyles and fostering a lasting connection to the territory.

“This distinction reflects the trust that Alegro customers have placed in the brand for nearly two decades, consolidating it as a benchmark for proximity, authenticity, and innovation. It is a collective achievement—of teams, retailers, partners, and local communities—whose joint effort allows us to make a difference every day. For Nhood, managing Alegro is, above all, about creating destinations: placemaking that gives more to the community, connects people, and fosters belonging, while elevating the visitor experience and maximizing the value of the assets we manage. This award is not a finish line; it’s another step in our journey. We create living spaces that go beyond commerce: humanized, rooted in the community, and designed to connect people.”
— Maura Teixeira, Marketing & Innovation Director Iberia, Nhood.

Nhood’s approach is based on mixed-use models that combine retail with services and experiences capable of meeting diverse territorial needs. Applied to Alegro shopping centers, this management model sets a standard of excellence that ensures consistency in the quality of the experience while preserving each asset’s unique identity and its connection to local communities.

The result is a positioning that establishes Alegro centers as urban ecosystems, promoting human connections, reinforcing a sense of belonging, and actively responding to social and environmental challenges. Among the most recent initiatives are urban art projects with local expression and the creation of new meeting and social spaces, such as the basketball court inaugurated this year at Alegro Sintra, in partnership with Hoopers and featuring artwork by Vasco Costa; as well as solidarity actions and inclusive practices like the Silent Hour, reinforcing Alegro’s role as a living, close, and constantly evolving space. After all, at Alegro, every detail of the experience reflects the brand’s new campaign signature: “É tão Alegro” (“It’s so Alegro”).

The Superbrands® seal joins other historic achievements, including four awards at the SOLAL Marketing Awards granted to Alegro, among them the top honor “Best of the Best,” one of the most prestigious international distinctions in the sector. Together, these recognitions confirm the value Nhood brings in enhancing brands and assets through purposeful, bold management aligned with the trends and expectations of owners, tenants, and the territory.